"I’m a life architect. I used to design amazing buildings, now I support people in designing their amazing lives.

I'm Jo, the founder of Including Cake and creator of the Wholeplus healthy snack range. Health is the foundation for creating your very best life and Including Cake is your creative hub of inspiration, packed with mindset motivation, plant-based recipes, retreat experiences, challenges, coaching and practical support all focussed to help you build your optimal life.