Let's Collaborate!

If you are a plant-based health, ethical, wellness or mindset brand, site or publication and would like to collaborate with me please get in touch on hello@includingcake.com and if you would like to see my media kit you can download it here.

I only work with brands whose philosophy I love and believe in. This is at the heart of all my business relationships. Below are the main ways that we can work together, but I'm always open to a bit of creativity so if you wish to propose something unique go right ahead! 

I am a food business owner myself (I single handedly launched Wholeplus in 2013) so I know exactly what it's like to be in your shoes. I will work with you to make the most of our collaboration, every step of the way.

My work has been featured on various platforms and publications. You can see more here.

SPONSORED POSTS: Do you have a product or service that you’d like to see featured on Including Cake?  Please don’t hesitate to get in touch, and let’s see if it’s a good fit for my site.

RECIPE DEVELOPMENT: Creating simple yet unique and healthy plant-based recipes is my passion.  Please send me an e-mail if you would like me to develop a recipe or more for your brand. Recipe development typically involves creating the recipe, photoshoot with three professional images for your own use (no watermark), blog post and social media promotion. My rates start at £150 for a single recipe with discounts for multiple recipes.

GUEST BLOGGING: Think my style would be a good match for your site?  Let’s talk and discuss contributing and promoting a post!

FOOD PHOTOGRAPHY & STYLING: Do you have a recipe that you need photographed or a product or ingredient you’d like to showcase?  I am available to take photos with my own equipment and in my own style for your brand. I can shoot remotely or on location. Rates start at £100 for a single product/ingredient with 5 professional photographs ffor your own use (no watermark).

Disclosure Note:  I always will disclose any partnership featured on my own blog or social media with my audience, as maintaining full integrity and trust is my priority at all times. Brands may request to review and approve any content before it is published.


“We have loved collaborating with Jo, she is excellent at understanding what’s required from a new recipe, visual shot or ebook for a brand and works hard to produce exactly what’s required for her clients."  -  Julie @ Real Food Source

Having worked with Jo for over 3 years now, she is one of our trusted 'go to's' for recipe and menu innovation, her genuine passion for all things healthy sit well with Nourish and has been key in helping us direct our menu offering to customers. In addition to this, Jo has been incredible when it comes to food photography for our menus, highlighting the vibrancy of our ingredients in our meals. Jo has also been great as a sounding board and will be happy to have creative input from menu development through to delivery"  -  David @ Nourish Restaurants